PURE tree honours our ubiquitous givers of oxygen, cleaners of our air, providers of shade from summer's heat, home for wildlife, and anchors for snow on steep slopes!
Why choose PURE naturals®? Ethical merino ranching in Australia, textile processing by world-famous Schoeller, just down the road from our modern manufacturing partner. 100% superfine (16 micron) merino apparel, made in Europe to our minimal-impact specs. Embrace the PURE naturals® life with sustainable fibers.
